Client
Institute of Store Planners

Project
2006 Best Manhattan Store Competition

Agency
Creative Realities, Inc.

Persona Goes Shopping
December 5, 2006
To document the 2006 Best Manhattan Store Competition conducted by The Institute of Store Planners, Persona Films’ crews filmed at over two dozen locations around New York City. From the new landmark Apple Store on Fifth Avenue to the glitzy Longchamp Store in SoHo, a jury of top New York retail specialists evaluated 26 participating stores and chose Manhattan’s Nokia Flagship Store as this year’s winner.
Nokia Flagship Store in New York, the winner of the 2006 Best Manhattan Store Competition