Client
Samsung Electronics

Agency
Jack Morton

PR
Weber Shandwick

Production Company
PACE
Spark Productions
Persona Films


Behind the Scenes
coming soon

Persona Shoots Black Eyed Peas for Samsung
Persona takes part in the launch of Samsung’s Full HD 3D LED TV technology, featuring a secret performance by the Black Eyed Peas on New York’s Times Square. Shot in 3D with cameras provided by James Cameron’s company, PACE, the event was presented by Cameron himself.
James Cameron introducing Samsung’s Full HD 3D LED TV
Black Eyed Peas performing a top-secret concert at New York’s Times Square
The concert was shot with six Fusion 3D HD cameras developed by James Cameron and his partner Vince Pace. They were the same cameras that Cameron used for the production of “Avatar.”
3D HD Fusion Camera, developed by James Cameron and Vince Pace.
After the concert, the Black Eyed Peas, James Cameron, a few lucky fans and our crew, continued on to the Samsung Experience at Time Warner Center for a red carpet walk and exlusive party. At the party, much to everyone’s delight, Cameron showed off 3D footage from the concert itself, on Samsung’s enormous bank of 3D LED TVs.